The latest word…
CREATING RECOGNITION FOR EMPLOYEE RECOGNITION:
A Case Study on Public Relations, Branding, and Marketing
Public Relations Journal, 2(3)
This study reveals an under-examined role of public relations within marketing communication—public relations to create the corporate brand—and demonstrates how public relations, as education, can be
integrated into marketing communication without damaging the credibility of public relations.
Read It Here
THE FLAVOR OF THE MONTH VIRUS
Chief Learning Officer Magazine
Online Edition, May 2006
Your company’s next innovative idea could lead to another, and another, and another, but that isn’t necessarily a good thing. Read It Here
Recent Comments