Theory N’ Practice

John Stauffer interviewed me for Ogilvy’s 360 Digital Influence blog at the Grunig Lecture a week or so ago. Here’s the interview he posted on the blog:

I enjoyed the conference and the chance to hear from John, who discussed public relations and social media, and offered some interesting insight on measurement and evaluation. Frankly, I think these are the kinds of discussions we need to be having–practitioners and academics need to work together to navigate PR’s relevance in social media, and create innovative ways to use the medium to help organizations build relationships with a public base that is evermore technologically savvy and has more access to interact with organizations on a personal level.