Theory N’ Practice

Long it has been argued that, in spite of exponentially larger budgets that marketing and advertising maintain, that public relations activities actually have a more profound effect on corporate brand, reputation, and even consumer behavior. I recently put together a case study of one such organization that uses public relations to build a successful brand: O.C. Tanner.

The article was published today in PRSA’s PR Journal, my first article published in a peer-reviewed journal. Have a look:

http://www.prsa.org/prjournal/summer08.html