Comments on: Guerrilla PR? Bledcom 2008 http://theorynpractice.com/2008/07/09/guerrilla-pr-bledcom-2008/ Where we make meaning of everything. Sat, 26 Jun 2010 00:13:57 +0000 hourly 1 http://wordpress.com/ By: B.G. Smith http://theorynpractice.com/2008/07/09/guerrilla-pr-bledcom-2008/#comment-68 B.G. Smith Fri, 11 Jul 2008 13:25:49 +0000 http://theorynpractice.wordpress.com/?p=75#comment-68 Good point Chris, but I do see it connected to PR. In its most strictest sense, it's a form of promotion and publicity...which is PR. But on a deeper level, I believe that any commercial entity that becomes embedded in a culture or becomes part of a culture is an effect of good PR, because, at some level, it means that the brand has connected with its audiences above and beyond a mere resource exchange relationship (where the audiences simply purchase the product and use it for needs/wants). Sure, the line between marketing and PR is a bit fuzzy in this instance, but I think there is an evident example of PR in the Guerrilla Marketing context, because an organization has to engage its public, and create a relationship with it. Good point Chris, but I do see it connected to PR. In its most strictest sense, it’s a form of promotion and publicity…which is PR.

But on a deeper level, I believe that any commercial entity that becomes embedded in a culture or becomes part of a culture is an effect of good PR, because, at some level, it means that the brand has connected with its audiences above and beyond a mere resource exchange relationship (where the audiences simply purchase the product and use it for needs/wants). Sure, the line between marketing and PR is a bit fuzzy in this instance, but I think there is an evident example of PR in the Guerrilla Marketing context, because an organization has to engage its public, and create a relationship with it.

]]> By: chris http://theorynpractice.com/2008/07/09/guerrilla-pr-bledcom-2008/#comment-67 chris Wed, 09 Jul 2008 12:33:13 +0000 http://theorynpractice.wordpress.com/?p=75#comment-67 I followed the presentation on guerilla campaigns, too. and the discussions after that as well. But I just don't see the connection to PR, do you? I think that the case presented is pure marketing. I followed the presentation on guerilla campaigns, too. and the discussions after that as well. But I just don’t see the connection to PR, do you?

I think that the case presented is pure marketing.

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