Theory N’ Practice

I recently presented a paper on Public Relations, Branding, and Marketing at the International Communication Association in Montreal. The paper won the prestigious Plank Top Student Award.

I’m pretty excited about the award for more than just getting the extra money…It reaffirms that my area of concentration in my research is a valuable area. Public Relations and Marketing are increasingly intertwined professionally, presenting several challenges for both the academic side of the industry, as well as the professional.