A little self-promotion isn’t a bad thing, right?

30 05 2008

I recently presented a paper on Public Relations, Branding, and Marketing at the International Communication Association in Montreal. The paper won the prestigious Plank Top Student Award.

I’m pretty excited about the award for more than just getting the extra money…It reaffirms that my area of concentration in my research is a valuable area. Public Relations and Marketing are increasingly intertwined professionally, presenting several challenges for both the academic side of the industry, as well as the professional.

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Date : 30 May 2008
Categories : Marketing and Branding, Public Relations

TnP Blogger B.G. Smith

PR/Marcomm professional turned Academic, B.G. Smith has managed market research, publishing, and brand marketing campaigns. In his research, Smith explores the influences on the development of public relations, including integrated marketing communication (IMC), social media, the relationship between people and organizations. In his spare time, Smith enjoys contemplating the deeper theoretical workings of communication in everyday events, and writing about them. Smith's research has won awards including the the ICA Plank Award (2008) and the IPR Ketchum award (2007). He teaches writing and editing public relations classes at the University of Maryland while he finishes his Ph.D. in Communication and Public Relations and otherwise strategizing future career pursuits.

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