Theory N’ Practice

PR/Marcomm professional turned Academic, B.G. Smith has managed market research, publishing, and brand marketing campaigns. In his research, Smith explores the influences on the development of public relations, including integrated marketing communication (IMC), social media, the relationship between people and organizations. In his spare time, Smith enjoys contemplating the deeper theoretical workings of communication in everyday events, and writing about them. Smith's research has won awards including the the ICA Plank Award (2008) and the IPR Ketchum award (2007). He teaches writing and editing public relations classes at the University of Maryland while he finishes his Ph.D. in Communication and Public Relations and otherwise strategizing future career pursuits.

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