This is just PR. (All Access Media II)

21 06 2007

In an earlier post I posed the question: How should PR respond to consumers’ newfound voice in the media? Having just shown the wrong answer , here’s the right answer:

Think this isn’t PR? Tell me the first description of Ketchum that comes to mind after watching that video:
Creative? Innovative? Fun? Exciting? Different?
All Ketchum brand traits…delivered to you in a YouTube PR campaign, no less.

Social media calls for strictly innovative communication that doesn’t overtly sell to the public, but invites the public to find out what the company stands for.

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Date : June 21, 2007
Categories : Marketing and Branding, Public Relations

TnP Blogger B.G. Smith

PR/Marcomm professional turned Academic, B.G. Smith has managed market research, publishing, and brand marketing campaigns. In his research, Smith explores the influences on the development of public relations, including integrated marketing communication (IMC), social media, the relationship between people and organizations. In his spare time, Smith enjoys contemplating the deeper theoretical workings of communication in everyday events, and writing about them. Smith's research has won awards including the the ICA Plank Award (2008) and the IPR Ketchum award (2007). He teaches writing and editing public relations classes at the University of Maryland while he finishes his Ph.D. in Communication and Public Relations and otherwise strategizing future career pursuits.

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